October is performance psychology, not only wellbeing. Ash, your AI coach, checks in on your goals and gives you feedback. Short courses on productivity, leadership, resilience, focus and time management give you steps you can apply the same day. A library of articles and audiobooks covers money, family, work, health, life and performance.
The people who most need coaching are the ones who never get it. October gives every employee, and every first-time manager, a coach in their pocket.
Who coaching is for
Formal coaching usually reaches a few senior people. The managers who shape most people’s working day get a handbook, if they are lucky.
Promoted for being good at the job, not for managing people.
“Nobody showed me how to have the hard conversation.”
Courses on leadership and navigating conversations, a few minutes a day. Ash helps them prepare for the real one-to-one and asks how it went.
Executive coaching for a few dozen leaders.
“We can’t afford a coach for everyone who needs one.”
Every employee gets Ash and the full course library from day one. Highlight the courses that match your priorities so people see them first.
Too many meetings, no time to think.
“I don’t need a pep talk. I need a way through my list.”
Productivity, focus and time management courses with a step to try that day, plus focus sounds for the deep-work block.
Completion data that says nothing about learning.
“Did anyone finish it, and did they take anything from it?”
Courses with a final quiz end in a certificate. Completion and the skills people are working on show by team in aggregate, beside the pulse and ThriveMeter.
Why development stalls
TodayCoaching is rationed to senior leaders.
With OctoberEvery employee has an AI coach, Ash, and the course library from day one.
TodayHour-long e-learning modules, finished in one sitting and forgotten.
With OctoberFive to ten minutes a day over about four weeks, one lesson at a time.
TodayCourses end with a click on “complete”.
With OctoberCourses with a final quiz need a pass mark, and the certificate is emailed to you.
TodayLearning that never reaches the real meeting.
With OctoberLessons end with a step to try at work. Ash asks how it went and builds on it.
Inside coaching
Courses are designed by October and delivered by Ash, an AI coach, through short daily lessons.
Choose
Browse courses on productivity, leadership, resilience, focus, time management and difficult conversations. Your organisation can highlight the ones that matter right now, and publish its own under Company Coaching.
Navigating conversations effectively
Your company has highlighted this course just for you.
Active courses: 2 of 3. You can have 3 active at once.
Practise
Each lesson is a short conversation with Ash. Ash follows your progress through the course, gives you something concrete to try, then checks back. Five to ten minutes a day is enough.
Yesterday you said the hardest part is opening the conversation. Is there one you’re putting off this week?
Telling Kabelo his reports keep landing late.
Try this shape: what you noticed, why it matters, then a question. “The last three reports came in after Friday. It holds up the client pack. What’s getting in the way?”
Use the opener in your next one-to-one. Tell me how it went tomorrow.
Prove it
On the last day, courses with a quiz ask what you learned. Pass and your certificate is emailed to you. Miss the mark and you can fix the answers you got wrong and try again.
Question 4 of 5
A team member gets defensive. What is the best next move?
The signal
October Insights shows course completion and the skills people are working on, by team and above a minimum group size. Pair it with the next pulse to see whether things are moving.
A new manager’s first month
An illustrative example: Lebo has just been promoted to lead a team of eight in a regional finance office.
Opens Coaching and finds the course her company has highlighted: Navigating conversations effectively. Starts it, and adds Time management alongside.
Asks which conversation she is putting off. Together they draft an opener about late reports.
Uses the opener in Thursday’s one-to-one. That evening she tells Ash it went better than she feared, and Ash gives her feedback for next time.
Passes the final quiz on the last day. The certificate arrives by email.
Sees completion for new managers and that difficult conversations is the top skill in focus. Not Lebo’s answers. Not her chats.
How did Thursday’s one-to-one go? Lesson 10 builds on it when you’re ready.
Feel better. Then work better.
How it works
Every employee can start a course with Ash from day one, on mobile, web and desktop.
Feature the courses that fit this year’s priorities, or publish your own with the Leadership & learning module.
Look at completion and skills in focus with your customer success manager each month, and adjust what you feature.
Coaching you can trust
Chats with Ash and individual course progress stay with the person. The organisation sees completion and skills in aggregate.
Courses are designed by October and delivered through Ash. The app says so up front.
Ash coaches skills and goals. For wellbeing support, Luna, live sessions and your EAP are in the same app.
With Leadership & learning, publish coaching courses in your own voice and feature them in your company hub.
Where coaching connects
Publish custom coaching courses and give leaders 360s and pathways.
ExploreCompleted lessons earn XP, close your Engage ring and count towards weekly challenges.
ExploreFeatured company courses appear at the top of your hub.
ExploreCompletion and skills in focus, beside the pulse and ThriveMeter.
ExploreWellbeing that stops at feeling okay leaves the hardest part untouched. Ash turns a goal into a short course, the course into practice in the real week, and the practice into feedback, so people get better at the job as well as at looking after themselves.
Formal coaching is expensive and rationed to senior people. First-time managers, the ones who set the team’s wellbeing, usually get nothing. October gives all of them a coach from day one.
Productivity, leadership, resilience, focus, time management and navigating conversations. Each module ends with a clear step you can apply immediately in your day-to-day work or personal life.
These features live in the same private app and contribute to wellbeing reports across groups, without identifying individuals.
“Hi, it’s Coach Ash! I noticed you’ve been crushing your goals. Let’s chat about strategies to keep the momentum.” Ash tracks the courses you start, checks in on progress and gives personalised tips and feedback, day by day.
Here is exactly what stays with the person inside Coaching & productivity, and what the organisation gets back: de-identified, above a minimum group size, and never a name.
How October keeps the promiseCoaching & productivity stands on its own. Connect it with the modules below and the person gets more support, the organisation a clearer view of wellbeing trends, and neither one gives up any privacy.
Leaders can commission custom coaching courses for their organisation.
Explore GrowEvery completed module earns XP, closes a ring and unlocks rewards.
Explore OrganisationFeatured company courses appear at the top of your hub.
ExploreNo. Luna is a companion for wellbeing and reflection. Ash is a coach focused on productivity, goals and skills. They share the same privacy model and the same governed AI foundation.
Yes. The Leadership & learning module lets your organisation publish custom coaching courses and feature them in your company hub.
Courses are made of short modules designed to be finished in a few minutes each, with a clear action at the end of every one.
Tell us what your team needs. We’ll walk you through the relevant features, support options and how to get started.