The reason people open October every day is the same reason they close their fitness rings: it feels good and it adds up. Check in, engage, reflect. Build a streak. Earn XP and Gems. Complete weekly challenges, climb your team leaderboard and spend Gems in a shop of partner rewards. Support becomes a habit instead of a hotline.
Most wellbeing programmes fail on adoption, not content. October is built like the apps people already use every day, so the support reaches the whole company rather than the two percent in crisis.
Who it’s for
Most wellbeing programmes don’t fail on content. They fail because people stop opening them. These are the people who feel that most.
A new wellbeing benefit. A spike in week one, then silence.
“Everyone signed up. Nobody came back.”
Three small rings give people a reason to open the app every day: a one-tap mood check-in, one thing to engage with and keeping their ThriveMeter and weekly pulse current. Streaks and XP make the habit visible.
Wants the whole company working on one thing this month.
“We want a month on relationships at work, not another poster.”
A Journey turns a theme into weekly tasks: join a session, chat to Luna, journal, try a breathing exercise. It can be set for your organisation, with a company leaderboard alongside.
Doesn’t think about wellbeing until something goes wrong.
“I forget the app exists until I really need it.”
A daily check-in takes seconds and keeps the streak going. When a hard week comes, the app is already familiar and Luna, sessions and care are one tap away.
Busy. Practical. Likes a reward for the effort.
“If I’m doing the work, I want it to count for something.”
Rings, Journey tasks and challenge places earn Gems. Spend them on partner discounts, Luna credits, avatar packs or rewards your company adds to the shop.
Why engagement fades
TodayA wellbeing benefit is announced once and remembered only in a crisis.
With OctoberThree daily rings and a check-in streak give people a small, repeatable reason to open October every day.
TodayAwareness months are a poster and an email that nobody acts on.
With OctoberA Journey breaks the theme into weekly tasks people can actually do, with XP for each one and a company leaderboard.
TodayEffort goes unnoticed, so people drift away.
With OctoberEvery action earns XP, levels add up and Gems buy something real from partners or from your company.
TodayLeaderboards turn into a list of names and a source of pressure.
With OctoberEmails stay hidden unless people opt in. Those who don’t still take part, without their name or photo on show.
Inside the engine
Built like the apps people already open every day, so the support is there before anyone needs it.
Every day
Check-in closes when you log how you feel. Engage closes when you do one thing: chat to Luna or Ivy, join a session, read an article, watch a video or try a breathing exercise. Reflect fills as you keep your ThriveMeter and weekly pulse up to date.
Complete 1 more ring for your bonus. Reflect on your week: one screen, about thirty seconds.
Journeys
Each Journey is a set of weekly tasks around one theme. Join a session, chat to Luna, write a journal entry, take an assessment or log your steps. Starting, finishing tasks and completing each week all earn XP.
Gems and the shop
Gems come from closing rings, finishing Journey tasks and weeks, and placing in monthly challenges. Spend them on partner discount codes, Luna credits, avatar and emote packs, or rewards your company adds itself.
Compete kindly
Monthly company leaderboards show how you rank in this month’s Journey or fitness challenge. Emails are hidden by default. If you turn yours on, only others who have done the same can see it. Everyone else’s name, photo and initials stay off the board.
Your email is hidden unless you turn it on. Only people who have also turned it on can see yours.
A month-long Journey
An illustrative November Journey on work relationships at a 600-person logistics firm.
Chooses “Strengthening work relationships” with their customer success manager. It is set live for the organisation with a company leaderboard.
Sees the Journey on the home screen and starts it. Week one asks for four check-ins, a chat with Luna and a journal entry.
Joins a live session at lunch. It closes the Engage ring and ticks off a Journey task in one go.
Week one complete. XP and Gems land, week two unlocks and the check-in streak reaches seven days.
Sees how many people were active and started the Journey, by team. Small teams stay hidden. No one’s activity is visible.
Make support a habit. Before it’s a lifeline.
How it works
Rings, streaks, XP and Journeys are part of the app from the first day. People see them on the home screen.
Your customer success manager helps choose a monthly Journey or challenge that fits what your organisation needs.
Put company rewards in the shop beside the partner offers, then watch participation by team.
Built with care
Rings, XP, streaks, Gems and shop history belong to the person. Nobody at work sees what anyone did to earn them.
Leaderboard emails are hidden by default and only visible between people who have both turned them on.
The organisation sees activity and participation by team, and only for groups above a minimum size.
Rings bring people in. What they find inside is expert-led, private and one tap from human care.
Works with
Fitness challenges and Ivy chats earn the same XP and Gems.
ExploreKeeping your ThriveMeter and weekly pulse current fills the Reflect ring.
ExploreCompany Journeys and the monthly leaderboard live in your hub.
ExploreActivity and participation by team are the first signals your wellbeing team sees.
ExploreEvery wellbeing programme that failed did so on adoption. October is designed like the apps people already open every day: three rings, a streak, XP, Gems and a shop. The result is 65% utilisation, ten times a traditional EAP, and a workforce that has already built the habit by the time it needs the help.
Traditional support reaches the few people already in crisis. Rings and streaks reach everyone else first, so the company builds the habit while things are fine and has it when they are not.
XP and Gems for every action, weekly challenges, October Journey badges, team leaderboards and a shop of partner rewards you can add your own to. Everything visible only to the person.
These features live in the same private app and contribute to wellbeing reports across groups, without identifying individuals.
Every day has three rings. Check in with how you feel. Engage with a session, a course, a breathing exercise or a conversation with Luna. Reflect by keeping your ThriveMeter and Pulse up to date. Close all three and the streak grows.
Here is exactly what stays with the person inside Rings, journeys & rewards, and what the organisation gets back: de-identified, above a minimum group size, and never a name.
How October keeps the promiseRings, journeys & rewards stands on its own. Connect it with the modules below and the person gets more support, the organisation a clearer view of wellbeing trends, and neither one gives up any privacy.
It gets people through the door. Rings and streaks are the reason October reaches 65% of a workforce rather than 3%. What they find inside is expert-led, private and clinically grounded.
Yes. Organisations can add company-specific rewards to the shop alongside October’s partner list.
Yes. Leaderboards are team-level, opt-in for individuals, and never show health data, only participation.
Tell us what your team needs. We’ll walk you through the relevant features, support options and how to get started.