October
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October · Advisory · CoachingData · Decision · Action

Coaching that starts with insight. Ends with measurable change.

We identify what is limiting individual and team performance, coach against it — and show you exactly what has changed. Assessments, expert coaches, in-app reinforcement and continuous measurement, run as one system. That combination is why no standard coaching programme performs like October's.

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median coaching ROI · ICF
+0%
avg uplift vs baseline
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formats, one measurable journey
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of programmes measured vs baseline
The October modelAssess → Coach → Reinforce → Measure

Not a coaching marketplace. A performance system.

Most providers sell sessions. October runs a closed loop: find what is limiting performance, coach against it, reinforce between sessions and measure the shift.

01
Assess
Individual · team · environmentProprietary assessments and 360s establish where performance is actually being limited — the person, the team, or the system around them.
Output · The baseline
02
Coach
Experts, briefed with dataAccredited coaches matched on goals, level, style and context — and prepared with the baseline, not just an intake call.
Output · The right coach, prepared
03
Reinforce
Between the sessionsThe October platform carries development into the work: goals, check-ins, reflections, prompts and tracked actions.
Output · Change that survives the calendar
04
Measure
Proof of movementReassessment against the baseline shows the shift — for participants, sponsors, HR and leadership.
Output · Movement you can show the board

We find what is limiting performance, coach against it — and show you exactly what changed.

One loop · not four vendors
Why OctoberStandard coaching vs the system

Coaching works. Most providers can't prove theirs did.

The world's most admired companies use coaching to grow leaders and retain critical talent. The numbers are not the problem — the proof is.

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median ROI reported by companies
ICF client study
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say they at least recouped the investment
ICF client study
0%
of people coached report improved self-confidence
ICF / PwC
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report improved work performance
ICF / PwC

The catch: most coaching programmes cannot show where people started, what changed, or what the organisation got for it. That is the part October fixes.

  • Where it starts

    Standard coachingAn intake call and a shortlist of coach CVs.

    OctoberA data baseline — assessments, 360s and team diagnostics that show where performance is actually limited.

  • The coach

    Standard coachingWhoever is available on the marketplace.

    OctoberAccredited experts matched on goals, level, style and context — and briefed with the baseline before session one.

  • Between sessions

    Standard coachingSilence until the next calendar invite.

    OctoberGoals, check-ins, reflections and tracked actions in the October app — development carried into the work itself.

  • Connection to the business

    Standard coachingA perk that floats free of strategy.

    OctoberIndividual growth laddered to team and organisational priorities — one thread, not three separate programmes.

  • Proof

    Standard coachingHappy-sheets and utilisation stats.

    OctoberReassessment against the baseline — measurable movement for participants, sponsors, HR and the board.

The offering1:1 → org-wide

Five formats. One measurable journey.

Every programme starts with a baseline — and ends with a reassessment against it. Pick the format that fits the people; the system stays the same.

  • CEOs, executives, senior leaders — and the people about to become them.

    Why we recommend it

    Focused, confidential development around the leadership shifts that matter most — grounded in objective insight rather than opinion. A Leadership 360 shows the leader where to aim; a carefully matched coach helps them get there.

    What you receive
    • A personal development plan, live in the October app
    • Progress measured against the Leadership 360 baseline
    • An impact summary shared only as agreed with the leader

    Confidential, high-impact and built on evidence — for the leaders who set the tone for everyone else.

    The journey
    1. 01

      Align on the goals leader, sponsor and HR agree the priority outcomes and measures of success

    2. 02

      Establish the baseline a Leadership 360 or diagnostic maps strengths and focus areas

    3. 03

      Match the right coach selected and briefed on the leader's goals, level, style and context

    4. 04

      Confirm the chemistry the leader meets the coach before committing, ensuring the right fit

    5. 05

      Coach and reinforce 6–12 sessions, with reflections, prompts and actions in the app between sessions

    6. 06

      Measure the shift progress reviewed against the baseline, with agreed impact and next steps

    Scoping conversation · no obligation

Every programme starts with a baseline — and ends with a reassessment against it.

In practiceChallenge → journey → movement

What this looks like in practice.

Four common starting points — each with a baseline, a designed journey, and the movement the organisation actually sees.

01

Executive-team alignment

Challenge
New executive team; blurred decision rights; slow, revisited decisions.
Journey
Six team sessions over four months, alongside 1:1 executive coaching.
What moves
Role clarity, decision speed and trust vs baseline; an agreed operating rhythm; sponsor report.
02

Manager effectiveness

Challenge
Managers avoid difficult conversations; feedback is rare; engagement is flat.
Journey
Cohort coaching plus a feedback masterclass; practice tracked in the app.
What moves
Re-run 360 and pulse scores on feedback and coaching behaviours; an HR capability view.
03

Cross-functional collaboration

Challenge
Friction, poor handovers and duplicated work between two functions.
Journey
Joint team coaching; agreed handover commitments; between-session experiments.
What moves
Reassessed friction scores; fewer escalations and less rework; shared ways of working.
04

Leading through change

Challenge
Restructure or rapid growth; leaders unsure, teams anxious.
Journey
Executive 1:1s, leader cohorts and an organisation-wide masterclass.
What moves
Clarity, confidence and resilience vs baseline; barrier themes escalated to leadership.
Measurement & reporting+27% avg uplift vs baseline

Three views of progress.

Every engagement reports movement at three levels — the participant, the team and the organisation. Illustrative report contents below.

Individual progress report

Baseline
Now
  • Original development goals
  • Baseline assessment results
  • Priority behaviours & progress vs goals
  • Actions completed
  • Areas of improvement
  • Recommended next steps

Team progress report

Baseline
Now
  • Baseline vs current team-dynamics scores
  • Strengths & points of friction
  • Leader vs team perception gaps
  • Progress on team commitments
  • Remaining barriers
  • Focus for the next 90 days

HR / sponsor report

Baseline
Now
  • Participation & engagement
  • Aggregated development themes
  • Movement on priority capabilities
  • Cohort & team-level trends
  • Organisational barriers identified
  • Recommendations for future support

Confidential by design. Participants own their coaching conversations. The organisation receives agreed outcomes and aggregated insight — never session content.

Trust is the mechanism
Topic menuBespoke to your goals

Built around what your people need.

Not on the menu? We'll design it. Every engagement is bespoke to your goals — and shaped by your own data.

01

Leadership & management

  • Executive presence
  • Leading through change
  • Coaching skills for leaders
  • New manager essentials
  • Strategic influence
02

Wellbeing & resilience

  • Burnout prevention
  • Stress mastery
  • Psychological safety
  • Sustainable high performance
  • Mental fitness
03

Teams & culture

  • Trust & feedback culture
  • Difficult conversations
  • Hybrid collaboration
  • Team rhythms & rituals
  • Belonging & inclusion
04

Careers & growth

  • Career transitions
  • The first 90 days
  • Women in leadership
  • Purpose & motivation
  • Leveraging AI to work smarter
Bespoke coaching · FAQ

Questions, answered.

  • How is October different from a standard coaching provider?+

    Most providers sell sessions. October runs a closed loop: proprietary assessments and 360s establish where performance is actually being limited, accredited coaches are matched and briefed with that baseline, the October platform reinforces development between sessions, and reassessment against the baseline proves what changed. The real advantage is the combination — assessments, technology, expert coaching and continuous measurement in one system.

  • Who are the coaches?+

    Accredited, experienced coaches matched on goals, level, style and context — and prepared with your baseline data, not just an intake call. For executive engagements the leader meets the coach before committing, so chemistry is confirmed before the programme starts.

  • How do you measure whether coaching worked?+

    Every programme starts with a baseline — a Leadership 360, team diagnostic or pulse — and ends with a reassessment against it. Progress reports at three levels: participants see movement against their goals, teams see baseline-versus-now dynamics, and HR and sponsors see aggregated themes and capability movement. Engagements average a +27% uplift versus baseline.

  • Which format should we start with?+

    Senior leaders with individual development priorities → Executive Coaching. Peers across the organisation with a shared gap → Cohort Coaching. One intact team that must work better together → Team Coaching. A whole function building one capability → Scaled Group Coaching. Masterclasses open a theme organisation-wide and feed the coaching formats — a catalyst, not a substitute.

  • Is what's said in sessions shared with the employer?+

    No. Coaching is confidential by design — participants own their coaching conversations. The organisation receives agreed outcomes and aggregated insight, never session content. For executive coaching, the impact summary is shared only as agreed with the leader.

  • How quickly can a programme launch?+

    Three steps: a scoping conversation on your goals, audiences and priorities; a baseline and proposal covering assessments, formats, coaches and a delivery plan; then launch — first sessions are typically live within weeks. October manages everything end-to-end: sourcing, matching, scheduling, coach preparation, reporting and invoicing.

Next stepsData · Decision · Action

Let's design yours.

A scoping conversation on your goals, audiences and priorities. A baseline and proposal — assessments, formats, coaches and a delivery plan. First sessions live within weeks.