The October brand kit.
Everything you need to represent October correctly — downloadable logos, the colour system, our typefaces, and boilerplate copy that's ready to paste. If you need something that isn't here, contact us.
One wordmark. Every surface.
All assets are transparent PNGs at their native aspect ratio. Use the black versions on light surfaces and the white versions on dark.
Clearspace
Keep clear space equal to the height of the O on all sides. Nothing — type, image edges or other logos — enters that margin.
Minimum size
Wordmark no smaller than 24px tall on screen. Below that, switch to the standalone symbol.
- Use the supplied PNGs at their native aspect ratio and pick the black or white version to match the surface.
- Place the wordmark on solid black, solid white, or a quiet area of a photograph with enough contrast.
- Recolour, add gradients, outline, add a drop shadow, or apply your own colours to the wordmark.
- Stretch, rotate, condense, or rebuild the wordmark in a different typeface.
Black and white. One accent per product.
October is monochrome at the core. Each product carries a single accent — never mixed, never used as a wash.
Monochrome core
Product accents
Three typefaces. Three jobs.
All three are free Google Fonts. Display type sits tight, body copy breathes, and mono carries the data.
Organizational performance
Support people actually use, and signal leaders can act on.
It's October. Capital O.
Writing about us? Use the boilerplate below as-is — it's approved for press, partner pages and event programmes.
The company is October
Capital O, one word. Never “october”, “OctoberHealth” or “October.health” in copy.
Products take the full name first
October Health, October People and October Advisory on first mention — then Health, People or Advisory once the context is set.
October is the operating system for organizational performance.
October connects the full people stack — HCM, wellbeing, surveys, performance psychology and experts — into one intelligence layer. See what's happening, understand what matters, and act where it counts.
October is the operating system for organizational performance. We connect the full people stack — HCM, wellbeing, surveys, performance psychology and experts — into one intelligence layer. That lets companies see what's happening, understand what matters, and act where it will make the biggest difference. We translate data into decisions, decisions into action, and action into measurable change.