03 · Size the swingFree · illustrative

Size the swing.

Four inputs. The retention and productivity value of moving your eNPS — modeled for your organization specifically.

Headcount250

255,000+

Average salary$60,000

$30k$250k+

Current eNPS0

-4040+

Target eNPS49

-4060+

Illustrative model. Figures draw on published Gallup and eNPS research plus October's own results; your numbers will vary. Built to size the opportunity, not to promise a return.

Value of the eNPS swing

$955,500

a +49-point swing in who'd recommend you

Retention$588,000

People who recommend you rarely leave you

Productivity$367,500

Discretionary effort from people who mean it

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