03 · Size the gapFree · illustrative

Size the gap.

Four inputs. The annual value sitting in the gap between a benefit no one uses and one that actually reaches people — for your organization specifically.

Headcount500

255,000+

Average salary$70,000

$40k$200k+

Current EAP utilization5%

2%20%

Achievable utilization65%

20%80%

Illustrative model. Figures draw on published EAP utilization benchmarks and workplace mental-health research, plus October's own results; your numbers will vary. Built to size the opportunity, not to promise a return.

Value unlocked by real utilization

$1,260,000

≈ 300 more people getting help

Productivity & presenteeism$630,000

People functioning instead of quietly struggling

Absence reduced$315,000

Fewer mental-health and stress days

Turnover avoided$315,000

People who stay because support was real

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